A few years ago, I never thought much about where my purchases came from. I grabbed whatever was cheapest or most convenient. But then, I started noticing something—many high-quality products were Filipino-made and just as good, if not better, than imported ones. The Go Lokal! campaign helped me realize that choosing to support local businesses isn’t just patriotic—it’s practical.
Go Lokal! and the Push for Local Business
The Go Lokal! campaign, launched by the Department of Trade and Industry (DTI), supports micro, small, and medium enterprises (MSMEs) by giving them access to major retailers and new markets. This program allows Filipino businesses to compete with global brands by showcasing local products in malls, airports, and even online platforms.
Since its launch, Go Lokal! has helped over 850 MSMEs and generated more than ₱428 million in sales. The campaign has also established 154 retail stores nationwide. Through partnerships with brands like SM, Robinsons, and Kultura, small businesses can now reach more customers without paying high listing fees.
Success Stories in Local Industries
One industry that has benefited from local support is Philippine footwear. Marikina-made shoes are known for their durability and craftsmanship, yet many Filipinos still prefer imported brands. However, with initiatives like Go Lokal!, homegrown brands are gaining more visibility. In fact, Philippine-made footwear is proving to be just as stylish and long-lasting as global competitors.
The same goes for locally grown food products. The Philippines produces world-class mangoes and coffee, yet imported brands often dominate grocery shelves. If more consumers chose to support local businesses, we could boost our farmers’ incomes while enjoying fresher, better-quality products. Buying local in the Philippines benefits both producers and consumers alike.
Imports vs. Exports: Where Do We Stand?
Despite having many high-quality local products, the Philippines still imports more than it exports.
In 2023, the country exported $78.98 billion worth of goods. The top exports included:
- Electronics (40% of total exports) – semiconductors, computer parts
- Bananas – One of the world’s top exporters
- Pineapples and coconut products – Major suppliers to the U.S. and Europe
- Processed foods like banana chips and pili nuts – Gaining popularity abroad
On the other hand, the Philippines imported $117.14 billion in goods, creating a trade deficit. The top imports were:
- Electronics – Phones, laptops, and semiconductors for assembly
- Fuel and petroleum products – Heavy reliance on imported oil
- Processed food – Canned goods, snacks, and dairy products
- Footwear and fashion items – Mostly from China and Vietnam
Many imported products have local alternatives, often with better quality. In fact, when comparing Filipino and Chinese products, you’ll find that Filipino products often surpass their Chinese counterparts in terms of craftsmanship, durability, and ethical production.
What More Can Be Done?
The government has taken steps to promote Filipino products, but more needs to be done. Here’s what can help:
- Expand Go Lokal! to e-commerce – Making it easier for MSMEs to sell on Shopee, Lazada, and even Amazon.
- Increase funding for small businesses – Tax breaks, grants, and training programs for local entrepreneurs.
- Encourage local manufacturing – Reducing dependence on imports by producing more clothing, food, and technology locally.
- Strengthen “Buy Local” campaigns – Educating consumers on the benefits of choosing Filipino products.
Final Thoughts
Every time we support local businesses, we help Filipino workers, sustain industries, and boost the economy. It’s not just about patriotism—it’s about building a self-sufficient Philippines. The next time you shop, take a moment to check the label. You might be surprised by the quality of homegrown brands. 🚀🇵🇭
